Case Study

AI & Robotics Experience for Physics Wallah’s AI Startup Summit

200+ Participants | Noida | AI & Robotics | Full-Day Experience

31 August 20263 Views

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Snapshot

Client: Physics Wallah
Event type: AI Startup Summit & Grand Challenge
Participants: Approximately 200
Location: Physics Wallah Headquarters, Noida
Execution: AI & Robotics Experience + AI Photo Booth + Supporting Production

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Objective

Create an engaging AI and robotics experience aligned with the summit's innovation-focused environment.

Format

Interactive AI & Robotics Experience

Scale

Approximately 200 participants

Venue

Physics Wallah Headquarters, Noida

Duration

Full-day experience

Scope

AI Humanoid Robot, AI Robot Dog, AI Photo Booth & Supporting Production

Client objective

Business Objective & Strategic Intent

Every element of this case study is mapped to a clear business outcome, not just event execution.

AI & Robotics Experience for Physics Wallah’s AI Startup Summit objective visual

Strategic objective

Premium execution blueprint aligned to participation, engagement and measurable impact.

Strategic context

Physics Wallah hosted the PW AI Startup Summit & Grand Challenge ’26, built around the theme “Build. Pitch. Innovate.” and #MainBhiEntrepreneur.

The event brought together approximately 200 participants, including employees, leadership, and government delegates. Physics Wallah wanted an AI and robotics experience that would complement the innovation-focused nature of the summit and give participants an opportunity to directly interact with emerging technology.

The Challenge

How do you make AI something people don't just watch, but actually experience? For an event centred around AI, innovation and entrepreneurship, the technology experience needed to go beyond a static display or presentation. Physics Wallah wanted participants to interact directly with AI and robotics throughout the day—creating curiosity, conversation and memorable moments. The challenge was to bring emerging technology into the physical event environment in a way that felt engaging, accessible and exciting for a diverse audience.

Key objective priorities

Create a high-impact AI and robotics experience for the summit

Give participants an opportunity to directly interact with AI and robotics

Create a memorable and engaging technology-led experience throughout the day

Align the experience with the summit's focus on AI, innovation and entrepreneurship

Encourage participant interaction, curiosity and social content

All priorities mapped to measurable engagement and business-aligned outcomes.

What we designed

Experience Architecture & Design Layers

Every design block combines participant flow, visual moments and facilitation touchpoints to deliver a premium, outcome-driven experience.

Interactive AI Humanoid Robot

We brought an interactive humanoid robot to the Physics Wallah headquarters to create a direct point of interaction between participants and AI. The robot could answer questions, provide information, move around the venue and perform movements and dance, allowing participants to experience AI through direct interaction rather than simply observing it.

Interactive conversations with participantsQuestion-and-answer interactionInformation sharingMovement and interaction around the venueDance and performance moments

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AI Robot Dog

The AI robot dog added a physical and highly interactive element to the experience. Moving around the event environment, the robot attracted attention, interacted with participants and quickly became a natural photo and video opportunity.

Mobile robotic experienceParticipant interactionMovement-based engagementPhoto opportunitiesVideo and social media moments

AI Photo Booth

To complement the robotics experience, Showmaker created an AI-powered photo booth that transformed participant images into themed photographs. The experience was supported by a dedicated setup featuring a small riser, interactive TV, LED PAR lighting and supporting production elements.

AI-powered image transformation

Themed AI photographs

Interactive participant experience

Dedicated photo booth setup

Supporting production and lighting

Execution

Execution Framework & On-Ground Delivery

The AI and robotics experiences were active throughout the day, allowing participants to encounter and interact with the technology at their own pace. Rather than being limited to a scheduled demonstration, the installations became part of the event environment and continuously attracted participants, conversations and content creation.

Creating Immediate Curiosity

As participants arrived and encountered the AI and robotics installations, the technology immediately became a focal point. Participants approached the humanoid robot, asked questions, watched it respond and interacted with its movements and performances. The robot dog similarly attracted people as it moved through the event environment.

Turning Interaction Into Engagement

The experiences encouraged participants to actively engage rather than simply observe. People interacted with the humanoid robot, photographed the robot dog and used the AI Photo Booth to create personalized themed images. The experiences naturally became conversation starters, with participants bringing colleagues over to see and interact with the technology.

Creating Shareable Moments

The AI and robotics experiences generated significant participant-created content throughout the day. Participants captured photographs, Instagram Stories and reels around the installations, extending the experience beyond the physical event environment.

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Despite the scale, the experience remained:

Full-day AI and robotics experienceApproximately 200 participants engagedInteractive rather than static technology showcaseAI-powered personalized photo experienceHigh participant curiosity and interactionStrong photo and social content generation

Case study videos

See How It Came to Life

Watch how the experience was designed and executed for Physics Wallah — facilitation, activities, and on-ground delivery in action.

Outcome & impact

Measurable Outcomes & Business Impact

Approximately 200 participants experienced the AI and robotics showcase

AI and robotics became a major attraction throughout the event

Participants actively interacted with the humanoid robot

The AI robot dog generated strong participant curiosity and photo opportunities

Participants created Instagram Stories, reels and photographs around the experiences

The AI Photo Booth gave participants a personalized AI-generated takeaway

The technology became a major conversation starter throughout the event

Client testimonials

What Physics Wallah Said About This Experience

Testimonials from Physics Wallah — only this company’s feedback is shown on this case study.

Client Video Stories

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Video

Hello, everybody. My name is Azam, and I take over the training and placements at IOI PW Lucknow Campus. Today, I'm attending this AI Summit Grand Challenge at Physicswala Head Office, Noida. That is absolutely fun for all of us. But a special, special mention to showmaker because they are the star performers and they are the showstoppers because the photo booth they were having, the robot dog that they were having, it was so cute. It's amazing. The robobody that we had, we really enjoyed. It was showstopper. We wish to see more of you and on the very best.

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