Case Study

Squid Game Team Building Experience for Unilever

100+ Participants | Marriott Whitefield, Bangalore | Large-Scale Team Engagement

Snapshot

Client
Unilever
Event type
Corporate Team Building
Participants
100+
Location
Marriott Whitefield, Bangalore
Execution
End-to-End (Venue + Activity + Food)
01/06

Objective

Engagement & Collaboration

Format

Squid Game Experience

Scale

100+ Participants

Venue

Marriott Whitefield (Indoor + Lawn)

Scope

Venue + Activity + Food + Execution

Client objective

Business Objective & Strategic Intent

Every element of this case study is mapped to a clear business outcome, not just event execution.

Squid Game Team Building Experience for Unilever objective visual

Strategic objective

Premium execution blueprint aligned to participation, engagement and measurable impact.

Strategic context

Unilever wanted to organise a large-scale team building experience for over 100 employees in Bangalore.

!

The Challenge

Maintaining energy, structure and engagement at scale

Key objective priorities

01

Engage a large group without losing participation

02

Create a high-energy, memorable experience

03

Move beyond traditional team building formats

04

Ensure seamless execution at a premium venue

All priorities mapped to measurable engagement and business-aligned outcomes.

What we designed

Experience Architecture & Design Layers

Every design block combines participant flow, visual moments and facilitation touchpoints to deliver a premium, outcome-driven experience.

Instead of generic activities, Showmaker designed a Squid Game-inspired competitive team building experience tailored for large-group engagement.

The experience was structured to:

Divide participants into multiple teamsRun multi-stage competitive challengesEnsure equal participation across all teamsMaintain high energy with controlled execution
Instead of generic activities, Showmaker designed a Squid Game-inspired competitive team building experience tailored for large-group engagement.
VENUE STRATEGY (IMPORTANT EDGE)

VENUE STRATEGY (IMPORTANT EDGE)

We booked:

Marriott Hotel, Whitefield (Indoor spaces)Lawn area for outdoor team building execution

This allowed:

✔ Premium environment ✔ Space for large-scale execution ✔ Smooth flow between activity and dining

Execution

Execution Framework & On-Ground Delivery

Execution was handled end-to-end by Showmaker.

01

Team Structuring

Participants were divided into teams with clear roles and instructions

Team Structuring
02

Game Flow

Multiple Squid Game-inspired rounds conducted with structured transitions

Game Flow
03

Facilitation

Professional facilitators ensured clarity, fairness and engagement

Facilitation
04

Venue + Food Coordination

Seamless coordination with Marriott Lawn activity + indoor dining experience Food arranged for all participants

Despite the scale, the experience remained:

Despite the scale, the experience remained:✔ Structured✔ High-energy✔ Fully controlled

Outcome & impact

Measurable Outcomes & Business Impact

The experience delivered strong engagement across all participants.

✔ 100% active participation

✔ High energy across all teams

✔ Strong collaboration within groups

✔ Smooth execution for 100+ participants

Client testimonials

What Unilever Said About This Experience

Testimonials from Unilever — only this company’s feedback is shown on this case study.

Client Video Stories

Tap thumbnail to open player · Swipe for more

Hindustan Unilever
Video

Excellent Arrangements and Games: The team thoroughly enjoyed the event, noting that the arrangements and games were great and provided a lovely time for everyone to be together. Appreciation for "Showmaker": Multiple speakers expressed gratitude to "Showmaker," attributing the high level of fun and the success of the party to their brilliant efforts.2 Excitement Over Squid Game Challenges: The "Squid Game" challenges were highlighted as amazing. One speaker noted they had never seen the featured toy guns before and playfully asked to keep them. Another speaker shared a fun moment from the cookie-cutting challenge, mentioning they ate half of the cookies while participating.

Unilever

Team

Hindustan Unilever

Team building activity · Bangalore

Corporate team engagement experience

Plan your next program

Ready to Build Your Next High-Impact Corporate Experience?

From strategic offsites to large-format team engagement, we design and execute experiences that align with your business goals and deliver measurable outcomes.

Trusted by Unilever and 200+ enterprise teams

Continue exploring

Explore Our Flagship Corporate Experiences

Dive deeper into our flagship corporate experiences, formats and planning surfaces.

Related experiences