Case Study

Squid Game Team Building Experience for Unilever

100+ Participants | Marriott Whitefield, Bangalore | Large-Scale Team Engagement

Snapshot

Client
Unilever
Event type
Corporate Team Building
Participants
100+
Location
Marriott Whitefield, Bangalore
Execution
End-to-End (Venue + Activity + Food)

Objective

Engagement & Collaboration

Format

Squid Game Experience

Scale

100+ Participants

Venue

Marriott Whitefield (Indoor + Lawn)

Scope

Venue + Activity + Food + Execution

Client objective

Business Objective & Strategic Intent

Every element of this case study is mapped to a clear business outcome, not just event execution.

Unilever wanted to organise a large-scale team building experience for over 100 employees in Bangalore.

Key Objective Priorities

  • Engage a large group without losing participation
  • Create a high-energy, memorable experience
  • Move beyond traditional team building formats
  • Ensure seamless execution at a premium venue

The Challenge

Maintaining energy, structure and engagement at scale

What we designed

Experience Architecture & Design Layers

Every design block combines participant flow, visual moments and facilitation touchpoints to deliver a premium, outcome-driven experience.

Design Block 1

Instead of generic activities, Showmaker designed a Squid Game-inspired competitive team building experience tailored for large-group engagement.

The experience was structured to:

Design highlights

  • Divide participants into multiple teams
  • Run multi-stage competitive challenges
  • Ensure equal participation across all teams
  • Maintain high energy with controlled execution
Instead of generic activities, Showmaker designed a Squid Game-inspired competitive team building experience tailored for large-group engagement. image

Design Block 2

VENUE STRATEGY (IMPORTANT EDGE)

We booked:

Design highlights

  • Marriott Hotel, Whitefield (Indoor spaces)
  • Lawn area for outdoor team building execution
VENUE STRATEGY (IMPORTANT EDGE) image

Design Block 3

This allowed:

✔ Premium environment ✔ Space for large-scale execution ✔ Smooth flow between activity and dining

Execution

Execution Framework & On-Ground Delivery

Execution was handled end-to-end by Showmaker.

1Team Structuring

Participants were divided into teams with clear roles and instructions

Team Structuring image

2Game Flow

Multiple Squid Game-inspired rounds conducted with structured transitions

Game Flow image

3Facilitation

Professional facilitators ensured clarity, fairness and engagement

Facilitation image

4Venue + Food Coordination

Seamless coordination with Marriott Lawn activity + indoor dining experience Food arranged for all participants

Despite the scale, the experience remained:

  • Despite the scale, the experience remained:
  • ✔ Structured
  • ✔ High-energy
  • ✔ Fully controlled

Outcome & impact

Measurable Outcomes & Business Impact

The experience delivered strong engagement across all participants.

Key Results

  • ✔ 100% active participation
  • ✔ High energy across all teams
  • ✔ Strong collaboration within groups
  • ✔ Smooth execution for 100+ participants

Client feedback

5.0 Client Rating
“Highly engaging and well-managed experience for a large team.”
Corporate team celebrating after a successful engagement

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